hidden image

Monitor Gig Economy

Aarti Aarti
02 Jan 2023
There is an imperative need for ecommerce companies to have a proper verification of antecedents of gig workers deployed by them to prevent any lapses at the customer’s place.

Coined in the US in 2009, the term “gig economy”, which refers to various forms of temporary employment, has, over the years, utterly changed the way we think about work.

An auto driver whom I once hired told me that after being thrown out of temporary job in a private Bank, he bought an auto, although with considerable efforts but there was no looking back. He works for digital platforms Ola as well as Uber depending on demand and financial implications for half a day. Thereafter, he takes his two daughters to tuition classes and gives his vehicle to another driver and charges a fixed amount from him. 

A housing society’s part-time electrician, after completing his shift, makes some extra rupees working for delivery platform Zomato. A boy who delivers flowers in the morning doubles up as delivery boy for medicines.

With permanent employment shrinking, more people seem to be looking for alternative sources of income. Across the globe if the gig economy has become increasingly popular in recent years it’s due to its flexibility and the wide variety of opportunities available. Many have been turning to these jobs as an opportunity to supplement income or even pursue full-time gigs if they desire. 

In India, a gig worker, defined under Section 2(35) of the Code on Social Security, 2020, means a person who performs work or participates in a work arrangement and earns from such activities outside of traditional employer-employee relationship.  

Similarly, a platform worker, defined under Section 2 (61) of the Code on Social Security, 2020 is anyone engaged in or undertaking platform work (that is work activity under Section 2(60) arrangement outside of a traditional; Section 2(60) defines the ‘platform work’ to mean a work arrangement outside of a traditional employer-employee relationship in which organizations or individuals use an online platform to access other organizations or individuals to solve specific problems or to provide specific services or any such other activities which may be notified by the Central Government, in exchange for payment.

Over the years, it is appreciative that several digital platforms have emerged, offering citizens with wide choices of various doorstep services ranging from delivery of food, groceries, medicines and taxi, auto, etc. According to a NITI Aayog report released in June 2022, during 2020-21, an estimated 77 lakh workers were engaged in the gig economy, which constitutes 2.6 percent of the non-agricultural workforce or 1.5 percent of the total workforce in the country.

The gig workforce, largely comprising delivery and sales personnel, is expected to expand to about 99 lakh in 2022-23 and 2.35 crore by 2029-30 (6.7 percent of the non-agricultural workforce or 4.1 percent of the total workforce). Presently, about 47 percent of the gig work is in medium skilled jobs, about 22 percent in high skilled and about 31 percent in low skilled jobs. The trend shows concentration of workers in medium skills is gradually declining and that of the low skilled and high skilled is increasing.

But what’s the actual situation on the ground in terms of working conditions of the gig workforce in India?  

Well, recently, the “Fairwork project”, (a collaborative initiative between the London-based Oxford Internet Institute, University of Oxford and the Berlin Social Science Center, Germany) evaluated the work conditions of 12 Indian digital platforms (Amazon Flex, Bigbasket, Dunzo, Flipkart, Ola, PharmEasy, Porter, Swiggy, Uber, Urban Company, Zepto and Zomato) against five principles: fair pay, fair conditions, fair contracts, fair management and fair representation. Every platform was awarded a score out of 10 against each of the above said five principles which was broken down into two points: a first point and a second point that can only be awarded if the first point has been fulfilled. Urban Company scored the most, seven out of 10, followed by Bigbasket (6/10), Flipkart (5/10), Swiggy (5/10), Zomato (4/10), Zepto (2/10), and Porter (1/10). Notably, cab aggregators like Ola and Uber, grocery app Dunzo, pharmacy platforms like PharmEasy and Amazon Flex scored zero out of 10 points.

As the gig economy continues to grow, reportedly there have been several high-profile cases involving some mighty digital platforms in the US and other European countries who are said to be grappling with how to regulate platforms. In Belgium, a recent reform package which has been put into practice is to allow workers a four-day workweek and more. 

While full-time employees will be able to work flexible schedules on demand, workers in the gig economy are also set to receive stronger legal protections under the new rules. In the US, Pizza Hut delivery drivers are classified as employees whereas in Canada misclassification of Pizza Hut delivery drivers as independent contractors has led to court cases. Similarly, after Uber was hit with a number of lawsuits in the United States over the years, there has been a proposed settlement of USD8.4 million to be paid to misclassified drivers.

With rising urbanization, widespread access to internet, digital technologies and smartphones, the gig economy has the potential for job creation. But something seems to be wrong somewhere and there are issues with some digital platforms. To ensure that the ordered product reaches the customer, some ecommerce companies have initiated open box delivery thus enabling customers to verify and inspect products before accepting delivery. 

But how safe is it to purchase items through digital platforms in India? In December 2022, a delivery man was booked in Mumbai for allegedly molesting a 25-year-old woman after forcibly entering her flat no sooner than he delivered her a food parcel. Finding the victim alone, it is said that the delivery man started to make a video of the woman while she was making an online payment. Similarly in Pune recently an online food delivery man was arrested for allegedly touching a teenaged girl inappropriately on the pretext of saying “thank you”. There is an imperative need for ecommerce companies to have a proper verification of antecedents of gig workers deployed by them to prevent any lapses at the customer’s place.

Not long ago, a survey used ethics, leadership, company culture, brand perception and public messaging through social media for measuring empathy. The cause for concern is that some companies showed, in relative terms, the lowest levels of empathy towards their employees. This can have an effect on the behaviour of gig workers towards customers. At the same time the general public ought to treat gig workers with humility and not hurl abuses at them for delayed delivery as much depends on traffic and road conditions.

We often come across complaints of overcharging by cab aggregators or non-delivery of items ordered on ecommerce companies leaving the hapless commuter at the receiving end of shoddy customer service. At a macro level, the Government has put in place a grievance redressal system wherein every digital platform has to have a grievance officer. To ensure effectiveness of the redressal system, it is also necessary to make it mandatory for digital platforms to file a monthly report on the grievances received, settled and pending.
 

Recent Posts

"Traditional" Christmas celebrations fail to highlight the pain, rejection, and humility surrounding Jesus' birth. We must question our focus on festive traditions. Let us recognise modern-day margina
apicture M L Satyan
23 Dec 2024
The Church, by any measure, cannot fully provide compensatory justice to Dalit Christians, who have been forced to live as outcastes for thousands of years, but it has the capacity to negotiate and pr
apicture Dr Anthoniraj Thumma
23 Dec 2024
The Artha??stra, which he is supposed to have written, was actually composed by many persons over many decades. In any case, Chanakya's doctrines did not help India. Every foreigner could easily captu
apicture A. J. Philip
23 Dec 2024
Christmas now revolves around Santa, commerce, and grand celebrations, sidelining its core message of love, forgiveness, and compassion. Christmas urges generosity, transcending divisions, and fosteri
apicture Jacob Peenikaparambil
23 Dec 2024
Seventy-five years after adopting the Constitution, India faces a stark disconnect between its ideals and practices. Ambedkar's vision of justice and equality is overshadowed by systemic failures, cas
apicture Jaswant Kaur
23 Dec 2024
, we need to understand that the Constitution-making process was the biggest effort of reconciliation in Indian society. Baba Saheb Ambedkar understood this very well, as did the Congress leadership a
apicture Vidya Bhushan Rawat
23 Dec 2024
Christmas symbolises humanity's relentless search for truth. It prompts and unites human desires for metaphysical understanding, transcending materialism and relativism. Embracing truth offers purpose
apicture Peter Fernandes
23 Dec 2024
Tavleen Singh critiques the Taliban's misogyny but overlooks parallels between religious fundamentalism and Hindu nationalism. Both enforce oppressive norms, targeting women and minorities, cloaked as
apicture Ram Puniyani
23 Dec 2024
Donald Trump and Narendra Modi are adept at divisive rhetoric, authoritarianism, rewriting history and exploiting their nations' fault lines. Both have been fuelling communal and cultural divides whil
apicture Mathew John
23 Dec 2024
Listen to choirs this Christmas season, but even as you do, take back with you a deeper lesson than the words the songwriters wrote, realising that choral harmony could be a wonderful way to live as a
apicture Robert Clements
23 Dec 2024